If you happen to visit ABC to view re-runs of Lost using their amazing Streaming Player, you may happen upon some of the new Lexus branding ads I designed for Team One Advertising. Or you can TURN YOUR SOUND UP and use the following links:
1) Dominoes
2) Molecules
3) Soundwaves
4) Spectrum
My favorite part of the project was working with brilliant electronic composer Kasson Crooker on the scoring/sound design. Its not often I get to have sound on internet advertising, and working with Kasson was sheer pleasure.
If you do find yourself looking at these ads on the ABC site, please make sure to interact with them for a bit before you resume your television show!
Here is some digital advertising I’ve art directed for Lexus in the last couple of years.
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Innovation Full Line Expanding Video Banners
Innovation Expanding Video Banners
ABC Brand Pods with Audio and Video
ABC Expanding Video Banners
XM Nav Traffic Expanding Banners
LSh Ad Units
Yahoo Hybrid Owners Forum
ES Senses Banners
ES Style Banners
ES Satisfy Banners
The Week Magazine – Earth Week Edition
ES Mother’s Day MSN Roadblock – Email Mother’s Day Card Generator
RX Hybrid Banners
BYL Engineering Puzzle Banners
GS Practice
GS Speed Bumps
GS Rocket
GS Stocks
GS Prelaunch 12k GIF banners
RX Thundercloud Edition
CPO Between New And Used
CPO Can’t Tell Difference
CPO Fine Line
CPO Vice-Versa
CPO Cars.com Eyeblaster
The outgoing Lexus ES was unable to connect emotionally with consumers. We needed to show that the new ES made a big visual statement of its owner’s success. Upon seeing the car for the first time, consumers described the car as sleek, sharp, and even sexy—words that would never be used to describe the past model. We showcased the new ES as a vehicle designed to appeal as much to one’s heart as to one’s head.
Notable features of this site: Beautiful intro animation and transitions. Video clips of the four senses – Sight, Sound, Touch, and Taste – that can be controlled with your cursor. Dreamy orchestral/spa style soundtrack utilizing musical rollover sounds that turn the user into a composer. An oversized gallery of images that can be initiated from any image on the site. Large flyaround 360′s and CGI demos of product features. Targeted for 1024×768, but resizeable for very large monitors. Industry response has been extremely positive.
What do you think of AllNewES.com?
If you have a really small monitor, please click here to view the archive.
Here are a couple of the ad banners that linked to the site: Senses and Style.
Within the tiny ES Mother’s Day MSN Roadblock Banner, users could generate a beautiful rich email featuring flowers, with a personalized message to mom, and only minimal branding by Lexus. Tastefully done, this roadblock ran all Mother’s Day weekend, and generated over eighty thousand emails. A nice way for Mom to start her day, and a very nice thing for Lexus to do. More images after the click.
