November 19th, 2007 § comments
On Friday, Nov 9, Gabrielle Weinman (Interactive Creative Director, Team One) and I presented the AFI Players Project website and mobile application demo that I designed for the AFI Digifest at the Linnwood Dunn theater in Hollywood. The entire crowd went “Oooooh” when we opened the video cloud module (upper right hand corner).
This project was a collaboration between Team One, AFI, MTV, Sony, GoTV, Mekanism and several other smaller companies. Our objective: to come up with a digital delivery vehicle for the new Players documentary about video gamers. Now that the project has gone public, I can finally post something to this blog! In my portfolio player, there are some larger screenshots of the application as it was presented for the festival.
There is also a huge video of the demo with commentary.
October 30th, 2006 § comments
Video of the 2006 Lexus IS launch in Times Square. Photos were uploaded by the Lexus street team via mobile phone and displayed on the Reuters jumbo electronic billboard. The animated display was done without any photographs or video of the vehicle!
Over seventy thousand photos were also uploaded via the website. All of the photos were put together into daily builds to complete the giant photo mosaic of the Lexus IS. You could even search the photo mosaic for your own uploaded images. Or email their location to a friend.
You can also find some stills of the event in my portfolio slideshow.
Addendum 1: People have been posting their experiences. YouTube1, YouTube2, YouTube3
Addendum 2: This campaign was the featured example of SISOMO (SIght SOund MOtion = The future of advertising) in the book The Lovemarks Effect by Kevin Roberts, CEO of Saachi & Saachi Worldwide. It is also featured in the SISOMO section of Kevin Roberts Website.
