October 8th, 2007 § comments 0
I just completed a grueling marathon shoot of the new LS Hybrid with Aussie (by way of London) photographer Anton Watts (shown below with coffee all over him). Something like 28 shots in 12 days. Many in the studio, and some on location. A new world record! More images after you click.
Oh yeah, I did the retouching myself while on location. See the rest of the photos.
June 29th, 2007 § comments 3
If you happen to visit ABC to view re-runs of Lost using their amazing Streaming Player, you may happen upon some of the new Lexus branding ads I designed for Team One Advertising. Or you can TURN YOUR SOUND UP and use the following links:
1) Dominoes
2) Molecules
3) Soundwaves
4) Spectrum
My favorite part of the project was working with brilliant electronic composer Kasson Crooker on the scoring/sound design. Its not often I get to have sound on internet advertising, and working with Kasson was sheer pleasure.
If you do find yourself looking at these ads on the ABC site, please make sure to interact with them for a bit before you resume your television show!
June 29th, 2007 § comments 0
The Lexus 2008 LS Hybrid Overlay Launch Site that I art directed for Team One finally launched this week. It features beautiful still photography from my shoot with Anton Watts last month. I have also included some of the new photography in my portfolio above.
I also designed some cool interactive ad banners: LSh 336×280 Message Board , LSh 728×90 Lederboard & LSh 160×600 Skyscraper. that drive traffic to this site from popular automotive portals.
May 31st, 2007 § comments 1
Here is some digital advertising I’ve art directed for Lexus in the last couple of years.
- – - – - – - -
Innovation Full Line Expanding Video Banners
Innovation Expanding Video Banners
ABC Brand Pods with Audio and Video
ABC Expanding Video Banners
XM Nav Traffic Expanding Banners
LSh Ad Units
Yahoo Hybrid Owners Forum
ES Senses Banners
ES Style Banners
ES Satisfy Banners
The Week Magazine – Earth Week Edition
ES Mother’s Day MSN Roadblock – Email Mother’s Day Card Generator
RX Hybrid Banners
BYL Engineering Puzzle Banners
GS Practice
GS Speed Bumps
GS Rocket
GS Stocks
GS Prelaunch 12k GIF banners
RX Thundercloud Edition
CPO Between New And Used
CPO Can’t Tell Difference
CPO Fine Line
CPO Vice-Versa
CPO Cars.com Eyeblaster
May 30th, 2007 § comments 0
The Lexus Presskits website recieved a facelift with a collapsible horizontal scroller on the bottom. And full CMS for adding events via http interface. Targeted for 1024×764 monitors. More pages after you click the image.
May 16th, 2007 § comments 0
I just finished desgning some out of home (OOH) interactive touch-screen panels for Lexus. Look for them at a mall near you. Cool stuff, fo sho. More images after you click the photo.
November 6th, 2006 § comments 0
Our target was clear on the rational superiority of Lexus, but less so on what defines a strong emotional relationship with the LS. We needed to heighten the emotional feeling for the LS, and create desire rather than just a rational appreciation. And we needed to do that for ultra busy executives who don’t have the time to play around.
The Lexus 2007 LS Launch Site features beautiful intro animation and seamless transition to landing page. Executive tour replete with large and fast-loading CGI video demonstrations and brilliant voiceover of the finer features of the LS. User controlled beauty 360° spin on landing page. Industry response to the sight has been overwhelming, and we won Site Of The Day on theFWA.com.
What was your experience at AllNewLS.com?
If you have a really small monitor, please click here to view the archive.
October 30th, 2006 § comments 0
Video of the 2006 Lexus IS launch in Times Square. Photos were uploaded by the Lexus street team via mobile phone and displayed on the Reuters jumbo electronic billboard. The animated display was done without any photographs or video of the vehicle!
Over seventy thousand photos were also uploaded via the website. All of the photos were put together into daily builds to complete the giant photo mosaic of the Lexus IS. You could even search the photo mosaic for your own uploaded images. Or email their location to a friend.
You can also find some stills of the event in my portfolio slideshow.
Addendum 1: People have been posting their experiences. YouTube1, YouTube2, YouTube3
Addendum 2: This campaign was the featured example of SISOMO (SIght SOund MOtion = The future of advertising) in the book The Lovemarks Effect by Kevin Roberts, CEO of Saachi & Saachi Worldwide. It is also featured in the SISOMO section of Kevin Roberts Website.
May 9th, 2006 § comments 0
The outgoing Lexus ES was unable to connect emotionally with consumers. We needed to show that the new ES made a big visual statement of its owner’s success. Upon seeing the car for the first time, consumers described the car as sleek, sharp, and even sexy—words that would never be used to describe the past model. We showcased the new ES as a vehicle designed to appeal as much to one’s heart as to one’s head.
Notable features of this site: Beautiful intro animation and transitions. Video clips of the four senses – Sight, Sound, Touch, and Taste – that can be controlled with your cursor. Dreamy orchestral/spa style soundtrack utilizing musical rollover sounds that turn the user into a composer. An oversized gallery of images that can be initiated from any image on the site. Large flyaround 360′s and CGI demos of product features. Targeted for 1024×768, but resizeable for very large monitors. Industry response has been extremely positive.
What do you think of AllNewES.com?
If you have a really small monitor, please click here to view the archive.
Here are a couple of the ad banners that linked to the site: Senses and Style.
April 12th, 2006 § comments 0
Within the tiny ES Mother’s Day MSN Roadblock Banner, users could generate a beautiful rich email featuring flowers, with a personalized message to mom, and only minimal branding by Lexus. Tastefully done, this roadblock ran all Mother’s Day weekend, and generated over eighty thousand emails. A nice way for Mom to start her day, and a very nice thing for Lexus to do. More images after the click.
