July 27th, 2009 § comments 0
In these stylized expanding video banners, users can explore three Lexus innovations per vehicle via hot spots and a building block nav. Featuring the entire Lexus fleet of twelve vehicles, these banners function more like a microsite. One of the many click-thru destinations is the Lexus Innovation section of Lexus.com.
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728×90 expanding,
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Don’t forget to rollover to explore Lexus technology so you can see my nifty transparent block wipe transitions.
October 30th, 2006 § comments 0
Video of the 2006 Lexus IS launch in Times Square. Photos were uploaded by the Lexus street team via mobile phone and displayed on the Reuters jumbo electronic billboard. The animated display was done without any photographs or video of the vehicle!
Over seventy thousand photos were also uploaded via the website. All of the photos were put together into daily builds to complete the giant photo mosaic of the Lexus IS. You could even search the photo mosaic for your own uploaded images. Or email their location to a friend.
You can also find some stills of the event in my portfolio slideshow.
Addendum 1: People have been posting their experiences. YouTube1, YouTube2, YouTube3
Addendum 2: This campaign was the featured example of SISOMO (SIght SOund MOtion = The future of advertising) in the book The Lovemarks Effect by Kevin Roberts, CEO of Saachi & Saachi Worldwide. It is also featured in the SISOMO section of Kevin Roberts Website.
October 16th, 2005 § comments 4
I just added two recently directed 2006 Lexus IS photos taken by German photogapher Thomas Strogalski. They are the first two images in the slideshow (Just click on 01 or 02 to view them). "Orange" was taken in downtown Los Angeles, and "Blue" was taken inside a parking structure. I was extremely excited to shoot with Thomas, and the results speak for themselves.
After the stills were taken, the IS shots were animated for the U.S. Lexus website. "Orange" is displayed on the Lexus Home Page, and "Blue" is on the 2006 IS Model Page. There is also a Wallpaper version of "Orange", and a Screensaver of the "Blue" animation.
September 2nd, 2005 § comments 1
Just a little image I put together to present the new IS anchor (that I shot with Thomas Strogalski) and strip images to Lexus. The strip image is created from two stock images and a CGI vehicle. I did the strip retouching to match the photographic anchor image. It’s fun to color coordinate, isn’t it?
In addition, here is the final Anchor Animation and Home Page Animation made from the still photos.
