July 27th, 2009 § comments 0
In these stylized expanding video banners, users can explore three Lexus innovations per vehicle via hot spots and a building block nav. Featuring the entire Lexus fleet of twelve vehicles, these banners function more like a microsite. One of the many click-thru destinations is the Lexus Innovation section of Lexus.com.
300×250 expanding,
728×90 expanding,
160×600 expanding,
Don’t forget to rollover to explore Lexus technology so you can see my nifty transparent block wipe transitions.
April 23rd, 2008 § comments 1
In these stylized expanding banners for Lexus Innovation, you can attempt to park the car. Good luck with that! (nod, nod, wink, wink).
Don’t forget to mouseover to expand.
April 20th, 2008 § comments 0
A little while ago, I did some interactive expanding ad banners for XM Nav Traffic with live traffic updating on the latest Lexus vehicles. You might run into the ads on some car enthusiast sites, or you can check out the message board, lederboard or skyscraper here. When the banner expands you can play with the sonar map to control the speed of travel. Some really cool randomizer programming makes the pretty shapes fly by. Fun stuff.
Wish I had XM Nav Traffic with live traffic updating on my car!
