July 27th, 2009 § comments 0
In these stylized expanding video banners, users can explore three Lexus innovations per vehicle via hot spots and a building block nav. Featuring the entire Lexus fleet of twelve vehicles, these banners function more like a microsite. One of the many click-thru destinations is the Lexus Innovation section of Lexus.com.
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Don’t forget to rollover to explore Lexus technology so you can see my nifty transparent block wipe transitions.
May 9th, 2006 § comments 0
The outgoing Lexus ES was unable to connect emotionally with consumers. We needed to show that the new ES made a big visual statement of its owner’s success. Upon seeing the car for the first time, consumers described the car as sleek, sharp, and even sexy—words that would never be used to describe the past model. We showcased the new ES as a vehicle designed to appeal as much to one’s heart as to one’s head.
Notable features of this site: Beautiful intro animation and transitions. Video clips of the four senses – Sight, Sound, Touch, and Taste – that can be controlled with your cursor. Dreamy orchestral/spa style soundtrack utilizing musical rollover sounds that turn the user into a composer. An oversized gallery of images that can be initiated from any image on the site. Large flyaround 360′s and CGI demos of product features. Targeted for 1024×768, but resizeable for very large monitors. Industry response has been extremely positive.
What do you think of AllNewES.com?
If you have a really small monitor, please click here to view the archive.
Here are a couple of the ad banners that linked to the site: Senses and Style.
April 12th, 2006 § comments 0
Within the tiny ES Mother’s Day MSN Roadblock Banner, users could generate a beautiful rich email featuring flowers, with a personalized message to mom, and only minimal branding by Lexus. Tastefully done, this roadblock ran all Mother’s Day weekend, and generated over eighty thousand emails. A nice way for Mom to start her day, and a very nice thing for Lexus to do. More images after the click.
