We targeted YouTube and Tumblr for the online launch of POM Wonderful’s new Blends product line. So we created four short webisodes featuring the stop-motion animated products themselves as The Yum Bunch.

In addition, we created a rich Tumblr experience with enough content to roll out daily for a two month time period.

1000-Yum-Bunch-Tumblr-HOMEPAGE-2x-v1.02

tumblr_n79y5kerEt1sh1unvo1_500

tumblr_n68zwlCYLP1sh1unvo1_500

tumblr_n79x1icO2C1sh1unvo1_500

Launch Project
Back to work
UA-616284-1