LMFAO’s Party Rock Anthem turned shuffling into a global phenomenon. We decided to give this craze a place to live online. The Kia Soul Shuffle Slam.
This online dance contest let users vote in head-to-head battles. The site was viewable inside the Kia Soul YouTube channel, Facebook and Mobile. LMFAO and Quest Crew even helped host and promote the contest.
The results. Over 2,000,000 video views and votes. 300% increase in followers to Kia social channels. Nearly 1,000 user submitted videos. 5:03 average time spent on site. Over 160,000,000 impressions.