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In support of the fourth Kia hamster spot, the Kia Soul “In My Mind” Music Video Challenge is underway. Simply create a 90-second music video for a shot at winning a new Kia Soul.

This custom YouTube gadget that resides on the Kia Brand Channel and is the second annual installment of the UGC (user generated content) video submission contest. This year’s judges are musical artists Far East Movement, and directors Paul Hunter & Mickey Finnegan. It features the song “In My Mind” from the latest Kia Hamsters television spot.

Click the image for a slideshow of the original layouts. Or go see the site archive yourself. Don’t forget to vote on some videos. Or even better, submit a video.

The entire thing was kicked off with a YouTube Masthead takeover that featured this video.

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