How do you get attention for your new commercial in the ad-saturated market of the Superbowl?

How about getting the star, supermodel Adriana Lima, to wave a flag in slow-motion in her underwear for 5 hours? That’s exactly what Kia did – then released it on YouTube to create the longest teaser ever.

The result: Kia stole the limelight from other advertisers who’d already leaked their entire TV spots. “Kia actually understands the YouTube audience in a way that few brands manage” wrote one marketing blog.

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