ABC Brand Pods

June 29th, 2007 § comments 3

If you happen to visit ABC to view re-runs of Lost using their amazing Streaming Player, you may happen upon some of the new Lexus branding ads I designed for Team One Advertising. Or you can TURN YOUR SOUND UP and use the following links:

1) Dominoes
2) Molecules
3) Soundwaves
4) Spectrum

My favorite part of the project was working with brilliant electronic composer Kasson Crooker on the scoring/sound design. Its not often I get to have sound on internet advertising, and working with Kasson was sheer pleasure.

If you do find yourself looking at these ads on the ABC site, please make sure to interact with them for a bit before you resume your television show!

Lexus LS Hybrid Launch Site

June 29th, 2007 § comments 0

The Lexus 2008 LS Hybrid Overlay Launch Site that I art directed for Team One finally launched this week. It features beautiful still photography from my shoot with Anton Watts last month. I have also included some of the new photography in my portfolio above.

I also designed some cool interactive ad banners: LSh 336×280 Message Board , LSh 728×90 Lederboard & LSh 160×600 Skyscraper. that drive traffic to this site from popular automotive portals.

Cool UFD Video Featuring K-9 Horns

June 15th, 2007 § comments 0

I just posted this cool video of “Break It Down” from our last show the UFD Site. Kicking ass Chicago style horn ending written by Mike Rotondi! Click here to check it out!.

Oh yeah, that is me on drums. If you want a version for your iPod Video, click UFD-BreakItDown-02.23.2007.mp4. Or you can just watch it on YouTube.

Lexus ad banner links

May 31st, 2007 § comments 1

Here is some digital advertising I’ve art directed for Lexus in the last couple of years.

- – - – - – - -
Innovation Full Line Expanding Video Banners

Innovation Expanding Video Banners

ABC Brand Pods with Audio and Video

ABC Expanding Video Banners

XM Nav Traffic Expanding Banners

LSh Ad Units

Yahoo Hybrid Owners Forum

ES Senses Banners

ES Style Banners

ES Satisfy Banners

The Week Magazine – Earth Week Edition

ES Mother’s Day MSN Roadblock – Email Mother’s Day Card Generator

RX Hybrid Banners

BYL Engineering Puzzle Banners

GS Practice

GS Speed Bumps

GS Rocket

GS Stocks

GS Prelaunch 12k GIF banners

RX Thundercloud Edition

CPO Between New And Used

CPO Can’t Tell Difference

CPO Fine Line

CPO Vice-Versa

CPO Cars.com Eyeblaster

Lexus Presskits

May 30th, 2007 § comments 0

The Lexus Presskits website recieved a facelift with a collapsible horizontal scroller on the bottom. And full CMS for adding events via http interface. Targeted for 1024×764 monitors. More pages after you click the image.

No more training wheels

May 29th, 2007 § comments 0

Do you remember your first time riding without training wheels? Lars did it this weekend at six years of age. And no skinned knees. What a blast!

Lexus Brand OOH Interactive Panels

May 16th, 2007 § comments 0

I just finished desgning some out of home (OOH) interactive touch-screen panels for Lexus. Look for them at a mall near you. Cool stuff, fo sho. More images after you click the photo.

Drum Lessons?

May 16th, 2007 § comments 0

I am donating drum lessons for my son’s school auction. It will be the first time to teach since college. That’s why I made this little promotional poster.

Here is a little bit of solo drumming.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Lexus 2007 LS Launch Site

November 6th, 2006 § comments 0

Our target was clear on the rational superiority of Lexus, but less so on what defines a strong emotional relationship with the LS. We needed to heighten the emotional feeling for the LS, and create desire rather than just a rational appreciation. And we needed to do that for ultra busy executives who don’t have the time to play around.

The Lexus 2007 LS Launch Site features beautiful intro animation and seamless transition to landing page. Executive tour replete with large and fast-loading CGI video demonstrations and brilliant voiceover of the finer features of the LS. User controlled beauty 360° spin on landing page. Industry response to the sight has been overwhelming, and we won Site Of The Day on theFWA.com.

What was your experience at AllNewLS.com?

If you have a really small monitor, please click here to view the archive.

Lexus IS Times Square Video

October 30th, 2006 § comments 0

Video of the 2006 Lexus IS launch in Times Square. Photos were uploaded by the Lexus street team via mobile phone and displayed on the Reuters jumbo electronic billboard. The animated display was done without any photographs or video of the vehicle!

Over seventy thousand photos were also uploaded via the website. All of the photos were put together into daily builds to complete the giant photo mosaic of the Lexus IS. You could even search the photo mosaic for your own uploaded images. Or email their location to a friend.

You can also find some stills of the event in my portfolio slideshow.

Addendum 1: People have been posting their experiences. YouTube1, YouTube2, YouTube3

Addendum 2: This campaign was the featured example of SISOMO (SIght SOund MOtion = The future of advertising) in the book The Lovemarks Effect by Kevin Roberts, CEO of Saachi & Saachi Worldwide. It is also featured in the SISOMO section of Kevin Roberts Website.

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