nelsdrums

Lexus Innovation Site

June 18th, 2008 § comments 1

Lexus vehicles have a well-deserved reputation for quality, dependability, and reliability. We needed to excite prospects by redefining the brand, so we introduced the concept of technological innovation inherent in each and every new Lexus vehicle.

While there are several ways to entice consumers to purchase a new vehicle, we had to identify attributes that would influence the user to choose a Lexus based on the features related to their world.

The new innovation section of Lexus.com uses a minimal, block world, with futuristic red toy cars in a fun and interactive demo environment to simplify the concept of some complex, innovative features.

What do you think about the Lexus Innovation Site?

If you have a very small monitor, please click here.

http://lexus.com/innovation

L Studio Preview

June 3rd, 2008 § comments 1

This image of two HTML emails I designed for L Studio was published as a teaser in the April 2008 issue of Lexus Magazine. So now I tease you in much the same way! L Studio is coming…

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

And a little bit of my band Urban Family Dog as soundtrack: “Pelham” from 3-Finger Charlie.

Slideflow Hacking

May 23rd, 2008 § comments 0

I’ve been hacking away at the Slideflow demo by Christian Becker at Beckr.org and using images from my favorite fractal designer Blatte at ExotericRoach.org. Pretty cool stuff, eh?

Lexus Innovation Site Preview

May 19th, 2008 § comments 1

A friend alerted me today that there is a promo for the upcoming Lexus Innovation Website on the Imaginary Forces homepage (where I snaked this video).

Happy Mother's Day

May 11th, 2008 § comments 30

The Beach Boys song came on the radio during dinner, and Lars surprised me by jumping up and doing this routine that he was rehearsing for a school show. So I grabbed my laptop and camera. We looked up the lyrics, so I could sing the song, and Lars performed so we could show it to mommy – who was out of town on business. Miles just wanted in on the action.

What did you think of the show?

Lexus Innovation Expanding Banner

April 23rd, 2008 § comments 1

In these stylized expanding banners for Lexus Innovation, you can attempt to park the car. Good luck with that! (nod, nod, wink, wink).

Don’t forget to mouseover to expand.

Lexus XM Navigation Banners

April 20th, 2008 § comments 0

A little while ago, I did some interactive expanding ad banners for XM Nav Traffic with live traffic updating on the latest Lexus vehicles. You might run into the ads on some car enthusiast sites, or you can check out the message board, lederboard or skyscraper here. When the banner expands you can play with the sonar map to control the speed of travel. Some really cool randomizer programming makes the pretty shapes fly by. Fun stuff.

Wish I had XM Nav Traffic with live traffic updating on my car!

Snow Day 2007

December 11th, 2007 § comments 11

Today I completed one of the most rewarding projects this year. A Gap Ad-like art project featuring all of my son’s first grade classmates. Exactly one week ago, my brother-in-law and I took photos of all of the kids wearing their winter gear. I explained my job as an art director for advertising, and told them that they were all “Talent” or “Models” for my project.

Today I went back to unveil the final product via a bigscreen projection complete with music. I described the “client presentation” process, and told them they were the clients. They were very good clients, since they liked everything. I gave them all “leave behinds” of a poster print and a DVD rom with images and the presentation movie. And also one giant poster mounted on foamcore for the classroom. They were really psyched.

Here are some larger files, and a little Quicktime movie with commentary.

To save the image above, right-click and choose “save link as…” or “open in new window”.

What do you think? (make a comment below)

AFI Digifest – Players Demo

November 19th, 2007 § comments 1

On Friday, Nov 9, Gabrielle Weinman (Interactive Creative Director, Team One) and I presented the AFI Players Project website and mobile application demo that I designed for the AFI Digifest at the Linnwood Dunn theater in Hollywood. The entire crowd went “Oooooh” when we opened the video cloud module (upper right hand corner).

This project was a collaboration between Team One, AFI, MTV, Sony, GoTV, Mekanism and several other smaller companies. Our objective: to come up with a digital delivery vehicle for the new Players documentary about video gamers. Now that the project has gone public, I can finally post something to this blog! In my portfolio player, there are some larger screenshots of the application as it was presented for the festival.

There is also a huge video of the demo with commentary.

Lexus 2008 LSh Photography

October 8th, 2007 § comments 0

I just completed a grueling marathon shoot of the new LS Hybrid with Aussie (by way of London) photographer Anton Watts (shown below with coffee all over him). Something like 28 shots in 12 days. Many in the studio, and some on location. A new world record! More images after you click.

Oh yeah, I did the retouching myself while on location. See the rest of the photos.