Super Bowl Ad Spoiler Alert!

Below are a few god words about our latest work at DNG, and my personal labor of love “Five Hours of Adriana Lima” (seen above). All of this organically generated buzz with no seeding, and no media dollars. Simply upload a video of smokin’ hot Brazilian super model Adriana Lima in a bikini waving a flag in super slo-mo for 5 straight hours.

Adweek AdFreak

“The ultimate in Super Bowl ad teasers”

Jalopnik

“You’ve already seen all the Super Bowl ads. Just watch this for five hours on Sunday.”

Ad Age – Pick of the day

“The title is pretty self-explanatory. To build up hype for its Super Bowl commercial, Kia apparently decided the 15-second teasers all over broadcast television weren’t enough. Presenting: Five full hours of Adriana waving a flag in slow-motion. We only have the first 10 minutes. For the whole thing, go on YouTube. You pervert.”

Creativity Pick of the day

As Creativity “Pick of the Day” we actually beat out last year’s ad poll winner Volkswagon, who posted their Super Bowl spot the same day.

High Snobiety

“Kia makes one of the smartest marketing moves we’ve seen this year.”

Auto Evolution

“Honestly, we could watch supermodel Adriana Lima sleeping, but when we spotted Victor Secret’s angel waving a the racing flag for Kia, we knew we needed more. Thankfully, the carmaker’s marketing teams have a viral bone inside them, and they released something really amazing: five hours of Adriana waving a flag wearing a bikini and high-heels.”

The World’s Best Ever

“Yes, 5 Hours. Well done Kia, well done.”

Lost In A Supermarket

“Kia is on a roll. … And now they’ve had the marketing genius to stick Adriana Lima in front of a camera and wave a flag… for FIVE hours. OK, it’s not 5 hours as it’s slowed down film, but still it’s a long fucking time. Is 5 hours too much time to watch a supermodel wave a flag around in a swimsuit and high heels? Who are we to judge — we give it to the people, and let them decide. On that note, we present Because We Love You, vol 59: Adriana Lima Waving a Flag For 5 Hours For No Reason At all…”

GT Channel

Video of the day.

The Superslice

“Calling, Don Draper. Has Madison Ave. run out of ideas? Might this “campaign” be so bizarre that it is actually genius? It’s like Bill Viola without the pathos or art. With that said, I’ve seen a lot worse. I would also like to meet the person who actually sits there and watches all five hours.”

Super Bowl Ads For Geeks

“Kia just published the longest Super Bowl Ad teaser in history. 5 Hours of Adriana Lima is just that. You see sexy supermodel Adriana Lima waving a flag for 5 hours. The video is extremely hypnotizing. I am not sure if it is the beauty of Adriana Lima or the slow motion.

The video is an extremely extended version of the Kia Super Bowl 2012 Ad Teaser. The camera angle is changing throughout the 5 hours, in case you have the time to watch.”

Fast co.Create

“Four hours, fifty-nine minutes and 30 seconds more flag waving that is strictly necessary.”

The Journal of Awesom

“The original Super Bowl spot from Kia, “A Dream Car. For Real Life” isn’t bad at all and features some great cameos. But, actually creating a 5 hour clip of Adriana Lima’s cameo and putting it on YouTube is brilliant.”

Combined views of the versions on YouTube are at 121,747 after 7 days.
Combined views of the versions on YouTube are at 438,981 after 2 weeks.

Based on the original YouTube viral video with over 7m views by KJ92508. This video was featured on every major news network, including CNN and MSN.

What do you think?

Dance your pants off for a shot at winning $10,000!. But seriously, keep your pants on.

Can’t get enough dancing hamsters? Check out David & Goliath’s multi-platform Kia Soul Shuffle Slam contest on YouTube and Facebook. What the heck? Check it on your mobile device. It’s everywhere, babies.

http://soulshuffleslam.com

The Kia Soul hamsters are kicking ass again with a fun and uplifting message. Making me proud to work at DNG! Uploaded Friday morning, it’s already up to 86,000 views. Share it with your friends.

[ as of Feb 2012, over 14 million views ]

I was playing around with the iPhoto export feature late last night. An unbelievable simple way to make some music videos using live performance photography. Just need to figure out how to get the right imagery at the right place in the song.

I’ve uploaded to Facebook, and the image quality is quite nice. Facebook’s transcoder is amazing.

BBDO needed integrated concepts and designs for their first project with new client, Duncan Hines. I put on my Speedshape baking hat, and rolled out a complete digital campaign that included Mobile Web, Facebook Tab and Online Ad Banners.

Mobile users can capture QR codes in Broadcast, Print, or Online Ads to access exclusive content on supported devices like iPhone, Android or Blackberry. Once inside, users can view recipes with beautiful dessert photography, save favorites, create custom graphic shopping lists, or unlock digital coupons.

Facebook users can view highly immersive content on a Flash tab design that features two new broadcast spots, and their related fourteen decadent recipes. Each recipe comes with tasty photos, step-by-step instructions, baking tips, and baker’s club interviews. There are also two “making of QR cake” videos.

As if that isn’t enough, five online ad banners in a myriad of shapes and sizes drive traffic to the sites. One of which contained a QR code comprised of over 900 chocolate and lemon cupcakes!

Sure, I gained a few pounds working on this project. But that’s the way I roll. Dough. Or is that batter? Oh, whatever! Please pass the cake pops!!

This week my brother-in-law and I went and photographed my son’s fourth grade class outside the classroom. We directed them to make “larger than life” expressions and poses to create some unique class portraits. 28 students, 1 teacher and 700+ frames later, we were ready for some coffee.

Next I spent some quality time with the images. Chose the most dynamic poses and expressions, then went about removing the background. My intention was to spend about 1/2 hour per person, as I like to get these projects done as quickly as possible. It turns out girls with long hair posed an unexpected problem: no hair showing where their neck was, and long hair hung down way too far for the tiny bodies.

So, now we have a couple of real world word math for your fourth graders to solve:

1. Nels had 29 photos to retouch. There were 16 boys and 13 girls. Boys and girls with short hair took 1/2 hour each to retouch, and girls with long hair past their shoulders took 1-1/2 hours each. If there were 10 girls with long hair, how many hours did it take Nels to complete his project, if he also spent 2 hours creating a slideshow presentation?
2. If it takes 7 minutes per page to print 29 archival posters for students, how many hours does it take to print all of the posters?

Use the comments to submit your answers.

The students really enjoyed the Keynote presentation that used the photography project to help explain what I do for a living, and how I went about creating the artwork. There was raucous laughter as each image came on the screen, and that made it all worth while. Each child was presented with an archival poster print.

Click on the image above to view a slideshow of all 29 portraits.

What do you think? (leave a comment)

Download wallpaper, portraits, high-res and groups.

Last weekend I completed “Spring Fling 2011″, a photo collage art project featuring all 27 of my son’s first grade classmates. Just before Thanksgiving my brother-in-law and I photographed the children in the classroom. I explained my job as an art director for advertising, and told them that they were all “Talent” or “Models” for my project.

This morning I went back to unveil the final product via a big screen projection complete with music. I described the “client presentation” process, and told them they were the clients. They were very good clients, since they liked everything. I gave them each “leave behinds” of an 13 x 19 archival giclee (archival poster print suitable for framing) and a personalized 5×7 image with a link to this post. It is really fun how excited the kids are when they see themselves on the screen for the first time. They were very well behaved, though, as Mr. Grass, the principal, sat in on the presentation.

This is the final installment of a 4-part series. Last year I created a fall scene named “Fall Fun 2010″. Two years ago I did a summer scene called “Summer Break 2009″ and three years ago a winter scene titled “Snow Day 2007″. Each artwork featured a castle to represent the school name, Castle Heights.

Files for download –

Right click link FULL RESOLUTION PHOTO and choose “Save link as…” or “Open link in new window” to download a copy of the full resolution version.

Right click link EMAIL FRIENDLY SIZE PHOTO and choose “Save link as…” or “Open link in new window” to download a copy of the email friendly version to send to grandma.

If you are having problems getting the video to play, DOWNLOAD A 110 MB ZIP OF THE VIDEO.

What do you think? (make a comment below)

The other day on a transcontinental flight to NYC, I was playing with some of the imagery I created for the Drum Workshop Kitbuilder 2.0 project that launched in January.

The result was this set of twelve high resolution 512 px Mac OS X icons that look (and sound) killer in the dock.

My friends at DW were also gracious enough to let me distribute these icons. Let me know what you think.

Download Kit Icons Vol 1

I had a pleasant surprise a week ago, when the poster I designed for my son’s cub scout pack won the grand prize for the 2011 Lakers Pride Contest. This was a regional competition sponsored by Staples and the Los Angeles Lakers.

Staples sent each competing Scout pack a poster kit that consisted of 24 white squares of fabric, a bunch of colored markers, and a gift card for additional supplies. I created a modular design that allowed the various den leaders the ability to have their Scouts work on squares independently of one another to contribute to the big picture. The final results were stitched together with ribbon and submitted to the competition. Now that’s team work!

At the award ceremony, Lakers player Lamar Odom met with the pack, and presented them with the $1,000 prize. The poster will be on display at the Staples Center for the remainder of the season. click here for a slideshow

Now, if only Kobe can stay healthy, we’ve got an excellent chance of winning the NBA Championship for another three-peat. Go Lakers and Pack 91!