2014 Kia Sorento Super Bowl YouTube Masthead + MSN Takeover Video Ad Units

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Click image above to see YouTube Masthead unit.

The spectacular 2014 Kia Sorento Super Bowl spot “Space Babies” has arrived, and with it yesterday, two high-impact full-width video units I created for the YouTube and MSN homepages.

Each takeover starts with an eye-grabbing :15 teaser spot that ends with the prompt “View our Big Game commercial”. It then resolves to an interactive banner with cute space babies popping on mouseover, and a YouTube embedded player featuring the entire :75 YouTube exclusive spot. Clicking through sends you to the custom Kia YouTube brand channel (below) where you can learn more about all of the Sorento’s great features, and download wallpaper for your mobile or desktop devices.

Click image below to go to youtube.com/kia

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Sample wallpaper image.

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Here’s a little video capture of the live experience on MSN.

Experience it yourself. Here is a link to the site archive on This Moment’s servers.

Kia Soul “In My Mind” Music Video Challenge – Winners Announced

The winners of the Kia Soul In My Mind Music Video Challenge have been announced. It looks like a lot of hours were put into making a lot of great submissions. My personal favorite was the second runner up winner, Anthony Lee, with his zoo themed dance sequence.

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Far East Movement – Winner Shoutout

Grand Prize Winner

First Runner Up

Second Runner Up

Visit the site archive on This Moment’s servers to see the other submissions. The site was a custom YouTube gadget, built in HTML5, with support for mobile web.

Kia Soul “In My Mind” Music Video Challenge

In support of the fourth Kia hamster spot, the Kia Soul “In My Mind” Music Video Challenge is underway. Simply create a 90-second music video for a shot at winning a new Kia Soul.

This custom YouTube gadget that resides on the Kia Brand Channel and is the second annual installment of the UGC (user generated content) video submission contest. This year’s judges are musical artists Far East Movement, and directors Paul Hunter & Mickey Finnegan. It features the song “In My Mind” from the latest Kia Hamsters television spot.

Click the image for a slideshow of the original layouts. Or go see the site archive yourself, while it is live. Don’t forget to vote on some videos. Or even better, submit a video.

The entire thing was kicked off with a YouTube Masthead takeover that featured this video.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


“In My Mind” Ivan Gough & Feenixpawl Axwell Remix (90-sec contest edit by yours truly)

5 Hours of Adriana Lima

Super Bowl Ad Spoiler Alert!

Below are a few good words about our latest work at DNG, and my personal labor of love “Five Hours of Adriana Lima” (seen above). All of this organically generated buzz with no seeding, and no media dollars. Simply upload a video of smokin’ hot Brazilian super model Adriana Lima in a bikini waving a flag in super slo-mo for 5 straight hours.

Adweek AdFreak

“The ultimate in Super Bowl ad teasers”

Jalopnik

“You’ve already seen all the Super Bowl ads. Just watch this for five hours on Sunday.”

Ad Age – Pick of the day

“The title is pretty self-explanatory. To build up hype for its Super Bowl commercial, Kia apparently decided the 15-second teasers all over broadcast television weren’t enough.”

Creativity Pick of the day

As Creativity “Pick of the Day” we actually beat out last year’s ad poll winner Volkswagon, who posted their Super Bowl spot the same day.

High Snobiety

“Kia makes one of the smartest marketing moves we’ve seen this year.”

Auto Evolution

“Thankfully, Kia’s marketing teams have a viral bone inside them, and they released something really amazing: five hours of Adriana waving a flag wearing a bikini and high-heels.”

The World’s Best Ever

“Yes, 5 Hours. Well done Kia, well done.”

Lost In A Supermarket

“Kia is on a roll. … And now they’ve had the marketing genius to stick Adriana Lima in front of a camera and wave a flag… for FIVE hours.”

GT Channel

Video of the day.

The Superslice

“Calling, Don Draper. Has Madison Ave. run out of ideas? Might this “campaign” be so bizarre that it is actually genius?”

Super Bowl Ads For Geeks

“Kia just published the longest Super Bowl Ad teaser in history. 5 Hours of Adriana Lima is just that.”

Fast co.Create

“Four hours, fifty-nine minutes and 30 seconds more flag waving that is strictly necessary.”

The Journal of Awesome

“Creating a 5 hour clip of Adriana Lima’s (spot) cameo and putting it on YouTube is brilliant.”

The Future Of Ads

“Kia actually understands the YouTube audience in a way that few brands manage.”

Here’s a link the YouTube Brand Channel archive on This Moment’s servers, so you can experience it yourself. (Please disregard the giant type in the video posters and thumbnails. Kia added this after the campaign was over.)

Soul Shuffle Slam Showdown

Here’s the Kia Soul Shuffle Slam Showdown featuring LMFAO and Quest Crew that we shot in Riverside, CA on Oct. 30. There were thousands of bystanders outside the police barricade that cheered after every take. Now that is Rock N Roll.

Combined views of the versions on YouTube are at 121,747 after 7 days.
Combined views of the versions on YouTube are at 438,981 after 2 weeks.

Based on the original YouTube viral video with over 7m views by KJ92508. This video was featured on every major news network, including CNN and MSN.


What do you think? Here is the site archive.

Kia Soul Shuffle Slam

Dance your pants off for a shot at winning $10,000!. But seriously, keep your pants on.

Can’t get enough dancing hamsters? Check out David & Goliath’s multi-platform Kia Soul Shuffle Slam contest on YouTube and Facebook. What the heck? Check it on your mobile device. It’s everywhere, babies.

http://soulshuffleslam.com

Duncan Hines “Bake On” Mobile Web, Facebook Tab and Online Ads

BBDO needed integrated concepts and designs for their first project with new client, Duncan Hines. I put on my Speedshape baking hat, and rolled out a complete digital campaign that included Mobile Web, Facebook Tab and Online Ad Banners.

Mobile users can capture QR codes in Broadcast, Print, or Online Ads to access exclusive content on supported devices like iPhone, Android or Blackberry. Once inside, users can view recipes with beautiful dessert photography, save favorites, create custom graphic shopping lists, or unlock digital coupons.

Facebook users can view highly immersive content on a Flash tab design that features two new broadcast spots, and their related fourteen decadent recipes. Each recipe comes with tasty photos, step-by-step instructions, baking tips, and baker’s club interviews. There are also two “making of QR cake” videos.

As if that isn’t enough, five online ad banners in a myriad of shapes and sizes drive traffic to the sites. One of which contained a QR code comprised of over 900 chocolate and lemon cupcakes!

Sure, I gained a few pounds working on this project. But that’s the way I roll. Dough. Or is that batter? Oh, whatever! Please pass the cake pops!!

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Mobile Platforms

DW Kitbuilder 2.0 Web App

If you have a few minutes — okay, more like 18 minutes, check out this thorough tutorial that Drum Workshop (DW) made for the new Kitbuilder 2.0 web app that I designed and directed — completely built in HTML5.

Coinciding with this January’s NAMM show, Drum Workshop and Speedshape launched a first of its kind web app that allows drum enthusiasts to build their own custom kits — KitBuilder 2.0.

Supported on various browsers and mobile devices including touch devices like iPhone and iPad, Kitbuilder 2.0 allows for users to visualize a myriad of beautiful drum and hardware finishes using three archetype sets, or customize a photographic overhead kit schematic using templates of some of the world’s most popular drummers such as Tommy Lee, Dave Grohl, Neil Peart, Sheila E. or Steve Perkins. Thousands of images and models offer limitless possibilities of drums, hardware, pedals, accessories, finishes, assorted patterns, finishes and color combinations.

Based on DW’s patented SSC technology, users can sample and compare different sound variations, download images of their personalized drum kits for wallpaper, easily share with friends via Facebook, Twitter and TinyURL, generate a quote and then pick-up their new set from a list of DW Drum dealers. All mobile-friendly HTML5 compliant. No sheisse.

So whip out your ipad, but when you’re done, make sure to share your custom DW kit on Facebook or Twitter.

Here are a few additional images from Kitbuilder 2.0

Launch Project

GE “Ecomagination” Photo Project

Speedshape and BBDO New York set forth to make a positive impact on the global environment in a recent collaboration with GE and Flickr on a new website using personal photos for charitable donations — designed and directed by moi.

The Ecomagination Photo Project is a first-of-it’s-kind 3D Flickr photo gallery allowing users to upload and tag photos that represent Wind, Water and Light, then share via Facebook and Twitter. And when I say 3D, I mean that actual Flickr photos are dynamically loaded and displayed in three separate 3D environments.

Every eligible Wind, Water and Light photo uploaded helps to reach the goals: 4.8 million gallons of clean water through the building of fresh water wells. 1.7 million hours of solar power through the donation of solar lanterns in east Timor. And 45,000 kW hours of energy created through small-scale wind turbines that will power health clinics in Rural Peru.

I’m proud to report that in only a few short weeks all of the goals have been reached. That’s what I would call a successful philanthropic campaign. Why not go visit the Ecomagination Photo Project to have a look at all of the photos?

While you’re there, search for my contributions via username nelsdrums.

Launch Project
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