Lexus ad banner links

Here is some digital advertising I’ve art directed for Lexus in the last couple of years.

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Innovation Full Line Expanding Video Banners

Innovation Expanding Video Banners

ABC Brand Pods with Audio and Video

ABC Expanding Video Banners

XM Nav Traffic Expanding Banners

LSh Ad Units

Yahoo Hybrid Owners Forum

ES Senses Banners

ES Style Banners

ES Satisfy Banners

The Week Magazine – Earth Week Edition

ES Mother’s Day MSN Roadblock – Email Mother’s Day Card Generator

RX Hybrid Banners

BYL Engineering Puzzle Banners

GS Practice

GS Speed Bumps

GS Rocket

GS Stocks

GS Prelaunch 12k GIF banners

RX Thundercloud Edition

CPO Between New And Used

CPO Can’t Tell Difference

CPO Fine Line

CPO Vice-Versa

CPO Cars.com Eyeblaster

If you have a cool banner to share, send me a link in the comments.

Lexus Presskits

The Lexus Presskits website recieved a facelift with a collapsible horizontal scroller on the bottom. And full CMS for adding events via http interface. Targeted for 1024×764 monitors. More pages after you click the image.

Lexus Brand OOH Interactive Panels

I just finished desgning some out of home (OOH) interactive touch-screen panels for Lexus. Look for them at a mall near you. Cool stuff, fo sho. More images after you click the photo.

Lexus 2007 LS Launch Site

Our target was clear on the rational superiority of Lexus, but less so on what defines a strong emotional relationship with the LS. We needed to heighten the emotional feeling for the LS, and create desire rather than just a rational appreciation. And we needed to do that for ultra busy executives who don’t have the time to play around.

The Lexus 2007 LS Launch Site features beautiful intro animation and seamless transition to landing page. Executive tour replete with large and fast-loading CGI video demonstrations and brilliant voiceover of the finer features of the LS. User controlled beauty 360° spin on landing page. Industry response to the sight has been overwhelming, and we won Site Of The Day on theFWA.com.

What was your experience at AllNewLS.com?

If you have a really small monitor, please click here to view the archive.

Lexus IS Times Square Video

Video of the 2006 Lexus IS launch in Times Square. Photos were uploaded by the Lexus street team via mobile phone and displayed on the Reuters jumbo electronic billboard. The animated display was done without any photographs or video of the vehicle!

Over seventy thousand photos were also uploaded via the website. All of the photos were put together into daily builds to complete the giant photo mosaic of the Lexus IS. You could even search the photo mosaic for your own uploaded images. Or email their location to a friend.

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Addendum 2: This campaign was the featured example of SISOMO (SIght SOund MOtion = The future of advertising) in the book The Lovemarks Effect by Kevin Roberts, CEO of Saachi & Saachi Worldwide. It is also featured in the SISOMO section of Kevin Roberts Website.

Princess Cruises Poster

Here is a detail from a Princess Cruises poster I composed for of Saputo Design. I had to get old school and take some photos of water bubbles with my digital camera to add realism. Check out the “before and after” images in my portfolio player to see what went into this image. I think you’ll be surprised! More images after the click.

Lexus 2007 ES site launch

The outgoing Lexus ES was unable to connect emotionally with consumers. We needed to show that the new ES made a big visual statement of its owner’s success. Upon seeing the car for the first time, consumers described the car as sleek, sharp, and even sexy—words that would never be used to describe the past model. We showcased the new ES as a vehicle designed to appeal as much to one’s heart as to one’s head.

Notable features of this site: Beautiful intro animation and transitions. Video clips of the four senses – Sight, Sound, Touch, and Taste – that can be controlled with your cursor. Dreamy orchestral/spa style soundtrack utilizing musical rollover sounds that turn the user into a composer. An oversized gallery of images that can be initiated from any image on the site. Large flyaround 360’s and CGI demos of product features. Targeted for 1024×768, but resizeable for very large monitors. Industry response has been extremely positive.

What do you think of AllNewES.com?

If you have a really small monitor, please click here to view the archive.

Here are a couple of the ad banners that linked to the site: Senses and Style.

2006 Lexus IS Photographs

I just added two recently directed 2006 Lexus IS photos taken by German photogapher Thomas Strogalski. They are the first two images in the slideshow (Just click on 01 or 02 to view them). “Orange” was taken in downtown Los Angeles, and “Blue” was taken inside a parking structure. I was extremely excited to shoot with Thomas, and the results speak for themselves.

After the stills were taken, the IS shots were animated for the U.S. Lexus website. “Orange” is displayed on the Lexus Home Page, and “Blue” is on the 2006 IS Model Page. There is also a Wallpaper version of “Orange”, and a Screensaver of the “Blue” animation.

IS Orange

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