September 24th, 2001 § comments 0
Saputo Design needed a professional grade design built from various photo and illustration elements used in the 2002 GMC truck brochures. I was left to my own devices. Click on the images to see the results. One image shows the entire wrapper, and the other a detail of the left side.
June 12th, 2001 § comments 0
Infogrames XBox title: Transworld Snowboarding. Enuff said!
September 8th, 1999 § comments 0
Two years after working on the original NYNY Hotel & Casino logo, I was asked to design a sexier “High Rollers” logo that would be placed on any penthouse schwag. It was on robes, hats, shampoo, toilet paper, mugs, etc. I hope it brings the users good luck.
August 4th, 1998 § comments 0
Digging through some old files and found this anti-smoking billboard I worked on in 1998 at Asher & Partners. We covered the entire state of California with these boards, and they won just about every advertising award on the planet. The various “Bob” billboards were reproduced in nearly every language on the planet. Just try doing a google search of “I miss my lung, Bob” to see what I mean.
“Bob, I’ve got emphysema” is used in the book Making the News: A Guide for Activists and Nonprofits to define a newly coined term “KILLBOARD – A billboard that parodies an existing advertisement in order to mock or subvert the ad’s message.”
Here’s a whole bunch of social service ads that I worked on from that time period. Do you remember the impact of these billboards?
