Lexus vehicles have a well-deserved reputation for quality, dependability, and reliability. We needed to excite prospects by redefining the brand, so we introduced the concept of technological innovation inherent in each and every new Lexus vehicle.
While there are several ways to entice consumers to purchase a new vehicle, we had to identify attributes that would influence the user to choose a Lexus based on the features related to their world.
The new innovation section of Lexus.com uses a minimal, block world, with futuristic red toy cars in a fun and interactive demo environment to simplify the concept of some complex, innovative features.
What do you think about the Lexus Innovation Site?
If you have a very small monitor, please click here.
This image of two HTML emails I designed for L Studio was published as a teaser in the April 2008 issue of Lexus Magazine. So now I tease you in much the same way! L Studio is coming…
And a little bit of my band Urban Family Dog as soundtrack: “Pelham” from 3-Finger Charlie.
A friend alerted me today that there is a promo for the upcoming Lexus Innovation Website on the Imaginary Forces homepage (where I snaked this video).
On Friday, Nov 9, Gabrielle Weinman (Interactive Creative Director, Team One) and I presented the AFI Players Project website and mobile application demo that I designed for the AFI Digifest at the Linnwood Dunn theater in Hollywood. The entire crowd went “Oooooh” when we opened the video cloud module (upper right hand corner).
This project was a collaboration between Team One, AFI, MTV, Sony, GoTV, Mekanism and several other smaller companies. Our objective: to come up with a digital delivery vehicle for the new Players documentary about video gamers. Now that the project has gone public, I can finally post something to this blog! In my portfolio player, there are some larger screenshots of the application as it was presented for the festival.
There is also a huge video of the demo with commentary.
I just completed a grueling marathon shoot of the new LS Hybrid with Aussie (by way of London) photographer Anton Watts (shown below with coffee all over him). Something like 28 shots in 12 days. Many in the studio, and some on location. A new world record! More images after you click.
Oh yeah, I did the retouching myself while on location. See the rest of the photos.