Lexus Innovation Site

Lexus vehicles have a well-deserved reputation for quality, dependability, and reliability. We needed to excite prospects by redefining the brand, so we introduced the concept of technological innovation inherent in each and every new Lexus vehicle.

While there are several ways to entice consumers to purchase a new vehicle, we had to identify attributes that would influence the user to choose a Lexus based on the features related to their world.

The new innovation section of Lexus.com uses a minimal, block world, with futuristic red toy cars in a fun and interactive demo environment to simplify the concept of some complex, innovative features.

What do you think about the Lexus Innovation Site?

If you have a very small monitor, please click here.

http://lexus.com/innovation

L Studio Preview

This image of two HTML emails I designed for L Studio was published as a teaser in the April 2008 issue of Lexus Magazine. So now I tease you in much the same way! L Studio is coming…

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

And a little bit of my band Urban Family Dog as soundtrack: “Pelham” from 3-Finger Charlie.

Lexus Innovation Site Preview

A friend alerted me today that there is a promo for the upcoming Lexus Innovation Website on the Imaginary Forces homepage (where I snaked this video).

Lexus Innovation Expanding Banner

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In these stylized expanding banners for Lexus Innovation, you can attempt to park the car. Good luck with that! (nod, nod, wink, wink).

300×250 Expanding
728×90 Expanding
160×600 Expanding

Don’t forget to mouseover to expand.

Lexus XM Navigation Banners

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A little while ago, I did some interactive expanding ad banners for XM Nav Traffic with live traffic updating on the latest Lexus vehicles. You might run into the ads on some car enthusiast sites, or you can check out the message board, leaderboard or skyscraper here. When the banner expands you can play with the sonar map to control the speed of travel. Some really cool randomizer programming makes the pretty shapes fly by. Fun stuff.

Wish I had XM Nav Traffic with live traffic updating on my car!

AFI Digifest – Players Demo

On Friday, Nov 9, Gabrielle Weinman (Interactive Creative Director, Team One) and I presented the AFI Players Project website and mobile application demo that I designed for the AFI Digifest at the Linnwood Dunn theater in Hollywood. The entire crowd went “Oooooh” when we opened the video cloud module (upper right hand corner).

This project was a collaboration between Team One, AFI, MTV, Sony, GoTV, Mekanism and several other smaller companies. Our objective: to come up with a digital delivery vehicle for the new Players documentary about video gamers. Now that the project has gone public, I can finally post something to this blog! In my portfolio player, there are some larger screenshots of the application as it was presented for the festival.

There is also a huge video of the demo with commentary.

Lexus 2008 LSh Photography

I just completed a grueling marathon shoot of the new LS Hybrid with Aussie (by way of London) photographer Anton Watts (shown below with coffee all over him). Something like 28 shots in 12 days. Many in the studio, and some on location. A new world record! More images after you click.

Oh yeah, I did the retouching myself while on location. See the rest of the photos.

ABC Brand Pods

If you happen to visit ABC to view re-runs of Lost using their amazing Streaming Player, you may happen upon some of the new Lexus branding ads I designed for Team One Advertising. Or you can TURN YOUR SOUND UP and use the following links:

1) Dominoes
2) Molecules
3) Soundwaves
4) Spectrum

My favorite part of the project was working with brilliant electronic composer Kasson Crooker on the scoring/sound design. Its not often I get to have sound on internet advertising, and working with Kasson was sheer pleasure.

If you do find yourself looking at these ads on the ABC site, please make sure to interact with them for a bit before you resume your television show!

Lexus LS Hybrid Launch Site

The Lexus 2008 LS Hybrid Overlay Launch Site that I art directed for Team One finally launched this week. It features beautiful still photography from my shoot with Anton Watts last month. I have also included some of the new photography in my portfolio above.

I also designed some cool interactive ad banners: LSh 336×280 Message Board , LSh 728×90 Lederboard & LSh 160×600 Skyscraper. that drive traffic to this site from popular automotive portals.

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