May 9th, 2006 § comments
The outgoing Lexus ES was unable to connect emotionally with consumers. We needed to show that the new ES made a big visual statement of its owner’s success. Upon seeing the car for the first time, consumers described the car as sleek, sharp, and even sexy—words that would never be used to describe the past model. We showcased the new ES as a vehicle designed to appeal as much to one’s heart as to one’s head.
Notable features of this site: Beautiful intro animation and transitions. Video clips of the four senses – Sight, Sound, Touch, and Taste – that can be controlled with your cursor. Dreamy orchestral/spa style soundtrack utilizing musical rollover sounds that turn the user into a composer. An oversized gallery of images that can be initiated from any image on the site. Large flyaround 360′s and CGI demos of product features. Targeted for 1024×768, but resizeable for very large monitors. Industry response has been extremely positive.
What do you think of AllNewES.com?
If you have a really small monitor, please click here to view the archive.
Here are a couple of the ad banners that linked to the site: Senses and Style.
April 12th, 2006 § comments
Within the tiny ES Mother’s Day MSN Roadblock Banner, users could generate a beautiful rich email featuring flowers, with a personalized message to mom, and only minimal branding by Lexus. Tastefully done, this roadblock ran all Mother’s Day weekend, and generated over eighty thousand emails. A nice way for Mom to start her day, and a very nice thing for Lexus to do. More images after the click.
October 16th, 2005 § comments
I just added two recently directed 2006 Lexus IS photos taken by German photogapher Thomas Strogalski. They are the first two images in the slideshow (Just click on 01 or 02 to view them). "Orange" was taken in downtown Los Angeles, and "Blue" was taken inside a parking structure. I was extremely excited to shoot with Thomas, and the results speak for themselves.
After the stills were taken, the IS shots were animated for the U.S. Lexus website. "Orange" is displayed on the Lexus Home Page, and "Blue" is on the 2006 IS Model Page. There is also a Wallpaper version of "Orange", and a Screensaver of the "Blue" animation.
September 2nd, 2005 § comments
Just a little image I put together to present the new IS anchor (that I shot with Thomas Strogalski) and strip images to Lexus. The strip image is created from two stock images and a CGI vehicle. I did the strip retouching to match the photographic anchor image. It’s fun to color coordinate, isn’t it?
In addition, here is the final Anchor Animation and Home Page Animation made from the still photos.
March 14th, 2005 § comments
Saputo Design asked me to retouch their new GMC Canyon images. Dig those rich blue-blacks. More shots after you click the image.
August 11th, 2004 § comments
I just finished retouching six Kia Amante images for Saputo Design. Each image is composed of six to twelve photos. Spectacular imagery, thanks to photographer Uwe Duettmann. Certainly an excellent start for the new Kia Amante.
More beautiful KIA Amanté shots after you click an image.
June 25th, 2004 § comments
Kia was launching the new Sorento. Saputo Design needed the action imagery to be graphically clean, hard lit, and cutting edge. More images after the click.
September 22nd, 2003 § comments
Saputo Design needed to create Professional Grade GMC Truck brochure covers that combined studio photography with a technical blueprint background for an engineering feel. I did an entire series of vehicles.
February 25th, 2002 § comments
A sporty composition with spirograph kind of elements that I whipped up for the new Suzuki Aerio. Based on television spot imagery, and graphics from a series of print ads I did for Colby & Partners. I not only did the design, but did the final artwork for film as well.
September 24th, 2001 § comments
Urban Family Dog participated in a benefit concert for the victims of 9/11. I designed this T-Shirt image from a flag photo of firefighters I found on the news service. A couple of days after the attack, I was looking for American flag images so I could make some stickers. They were hard to find, so I made my own for everyone to share. Printer friendly American flags.
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