Kia Soul “In My Mind” Music Video Challenge – About The Contest

Like music? Like videos? Like Hamsters? Well, you’re in luck. Simply create a 90-second music video for a chance to win a new Kia Soul.

The hamsters are back. And with them, the Kia Soul In My Mind Music Video Challenge. Here’s a little intro video for the contest, followed by a other videos we seeded to help inspire greatness. So far, there have been hundreds of submissions. Who will win? Better go vote while there is still time.

youtube.com/kia – Site Archive

Kia Soul “In My Mind” Music Video Challenge

In support of the fourth Kia hamster spot, the Kia Soul “In My Mind” Music Video Challenge is underway. Simply create a 90-second music video for a shot at winning a new Kia Soul.

This custom YouTube gadget that resides on the Kia Brand Channel and is the second annual installment of the UGC (user generated content) video submission contest. This year’s judges are musical artists Far East Movement, and directors Paul Hunter & Mickey Finnegan. It features the song “In My Mind” from the latest Kia Hamsters television spot.

Click the image for a slideshow of the original layouts. Or go see the site archive yourself, while it is live. Don’t forget to vote on some videos. Or even better, submit a video.

The entire thing was kicked off with a YouTube Masthead takeover that featured this video.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


“In My Mind” Ivan Gough & Feenixpawl Axwell Remix (90-sec contest edit by yours truly)

Adriana Lima Rotating Kaleidoscope Video HD

Just having a little fun with the 5 hours of Adriana Lima video. Using Apple’s Quartz Composer and Adobe After Effects, I’ve created this surreal kaleidoscope video for the monitors in our lobby at work. The most amazing parts are when the checkered flag comes into view. The checkers and the kaleidoscope effect make for some stunning imagery.

The overall effect helps to confirm that Adriana Lima is indeed an extra terrestrial from another planet.

View in fullscreen HD.

5 Hours of Adriana Lima

Super Bowl Ad Spoiler Alert!

Below are a few good words about our latest work at DNG, and my personal labor of love “Five Hours of Adriana Lima” (seen above). All of this organically generated buzz with no seeding, and no media dollars. Simply upload a video of smokin’ hot Brazilian super model Adriana Lima in a bikini waving a flag in super slo-mo for 5 straight hours.

Adweek AdFreak

“The ultimate in Super Bowl ad teasers”

Jalopnik

“You’ve already seen all the Super Bowl ads. Just watch this for five hours on Sunday.”

Ad Age – Pick of the day

“The title is pretty self-explanatory. To build up hype for its Super Bowl commercial, Kia apparently decided the 15-second teasers all over broadcast television weren’t enough.”

Creativity Pick of the day

As Creativity “Pick of the Day” we actually beat out last year’s ad poll winner Volkswagon, who posted their Super Bowl spot the same day.

High Snobiety

“Kia makes one of the smartest marketing moves we’ve seen this year.”

Auto Evolution

“Thankfully, Kia’s marketing teams have a viral bone inside them, and they released something really amazing: five hours of Adriana waving a flag wearing a bikini and high-heels.”

The World’s Best Ever

“Yes, 5 Hours. Well done Kia, well done.”

Lost In A Supermarket

“Kia is on a roll. … And now they’ve had the marketing genius to stick Adriana Lima in front of a camera and wave a flag… for FIVE hours.”

GT Channel

Video of the day.

The Superslice

“Calling, Don Draper. Has Madison Ave. run out of ideas? Might this “campaign” be so bizarre that it is actually genius?”

Super Bowl Ads For Geeks

“Kia just published the longest Super Bowl Ad teaser in history. 5 Hours of Adriana Lima is just that.”

Fast co.Create

“Four hours, fifty-nine minutes and 30 seconds more flag waving that is strictly necessary.”

The Journal of Awesome

“Creating a 5 hour clip of Adriana Lima’s (spot) cameo and putting it on YouTube is brilliant.”

The Future Of Ads

“Kia actually understands the YouTube audience in a way that few brands manage.”

Here’s a link the YouTube Brand Channel archive on This Moment’s servers, so you can experience it yourself. (Please disregard the giant type in the video posters and thumbnails. Kia added this after the campaign was over.)

Soul Shuffle Slam Showdown

Here’s the Kia Soul Shuffle Slam Showdown featuring LMFAO and Quest Crew that we shot in Riverside, CA on Oct. 30. There were thousands of bystanders outside the police barricade that cheered after every take. Now that is Rock N Roll.

Combined views of the versions on YouTube are at 121,747 after 7 days.
Combined views of the versions on YouTube are at 438,981 after 2 weeks.

Based on the original YouTube viral video with over 7m views by KJ92508. This video was featured on every major news network, including CNN and MSN.


What do you think? Here is the site archive.

Kia Soul Shuffle Slam

Dance your pants off for a shot at winning $10,000!. But seriously, keep your pants on.

Can’t get enough dancing hamsters? Check out David & Goliath’s multi-platform Kia Soul Shuffle Slam contest on YouTube and Facebook. What the heck? Check it on your mobile device. It’s everywhere, babies.

http://soulshuffleslam.com

Duncan Hines “Bake On” Mobile Web, Facebook Tab and Online Ads

BBDO needed integrated concepts and designs for their first project with new client, Duncan Hines. I put on my Speedshape baking hat, and rolled out a complete digital campaign that included Mobile Web, Facebook Tab and Online Ad Banners.

Mobile users can capture QR codes in Broadcast, Print, or Online Ads to access exclusive content on supported devices like iPhone, Android or Blackberry. Once inside, users can view recipes with beautiful dessert photography, save favorites, create custom graphic shopping lists, or unlock digital coupons.

Facebook users can view highly immersive content on a Flash tab design that features two new broadcast spots, and their related fourteen decadent recipes. Each recipe comes with tasty photos, step-by-step instructions, baking tips, and baker’s club interviews. There are also two “making of QR cake” videos.

As if that isn’t enough, five online ad banners in a myriad of shapes and sizes drive traffic to the sites. One of which contained a QR code comprised of over 900 chocolate and lemon cupcakes!

Sure, I gained a few pounds working on this project. But that’s the way I roll. Dough. Or is that batter? Oh, whatever! Please pass the cake pops!!

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Mobile Platforms

Big Head, Little Body

This week my brother-in-law and I went and photographed my son’s fourth grade class outside the classroom. We directed them to make “larger than life” expressions and poses to create some unique class portraits. 28 students, 1 teacher and 700+ frames later, we were ready for some coffee.

Next I spent some quality time with the images. Chose the most dynamic poses and expressions, then went about removing the background. My intention was to spend about 1/2 hour per person, as I like to get these projects done as quickly as possible. It turns out girls with long hair posed an unexpected problem: no hair showing where their neck was, and long hair hung down way too far for the tiny bodies.

So, now we have a couple of real world word math for your fourth graders to solve:

  1. Nels had 29 photos to retouch. There were 16 boys and 13 girls. Boys and girls with short hair took 1/2 hour each to retouch, and girls with long hair past their shoulders took 1-1/2 hours each. If there were 10 girls with long hair, how many hours did it take Nels to complete his project, if he also spent 2 hours creating a slideshow presentation?
  2. If it takes 7 minutes per page to print 29 archival posters for students, how many hours does it take to print all of the posters?

Use the comments to submit your answers.

The students really enjoyed the Keynote presentation that used the photography project to help explain what I do for a living, and how I went about creating the artwork. There was raucous laughter as each image came on the screen, and that made it all worth while. Each child was presented with an archival poster print.

Click on the image above to view a slideshow of all 29 portraits.

What do you think? (leave a comment)

Download wallpaper, portraits, high-res and groups.

DW Kitbuilder 2.0 Web App

If you have a few minutes — okay, more like 18 minutes, check out this thorough tutorial that Drum Workshop (DW) made for the new Kitbuilder 2.0 web app that I designed and directed — completely built in HTML5.

Coinciding with this January’s NAMM show, Drum Workshop and Speedshape launched a first of its kind web app that allows drum enthusiasts to build their own custom kits — KitBuilder 2.0.

Supported on various browsers and mobile devices including touch devices like iPhone and iPad, Kitbuilder 2.0 allows for users to visualize a myriad of beautiful drum and hardware finishes using three archetype sets, or customize a photographic overhead kit schematic using templates of some of the world’s most popular drummers such as Tommy Lee, Dave Grohl, Neil Peart, Sheila E. or Steve Perkins. Thousands of images and models offer limitless possibilities of drums, hardware, pedals, accessories, finishes, assorted patterns, finishes and color combinations.

Based on DW’s patented SSC technology, users can sample and compare different sound variations, download images of their personalized drum kits for wallpaper, easily share with friends via Facebook, Twitter and TinyURL, generate a quote and then pick-up their new set from a list of DW Drum dealers. All mobile-friendly HTML5 compliant. No sheisse.

So whip out your ipad, but when you’re done, make sure to share your custom DW kit on Facebook or Twitter.

Here are a few additional images from Kitbuilder 2.0

Launch Project
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