July 20th, 2011 § comments
BBDO needed integrated concepts and designs for their first project with new client, Duncan Hines. I put on my Speedshape baking hat, and rolled out a complete digital campaign that included Mobile Web, Facebook Tab and Online Ad Banners.
Mobile users can capture QR codes in Broadcast, Print, or Online Ads to access exclusive content on supported devices like iPhone, Android or Blackberry. Once inside, users can view recipes with beautiful dessert photography, save favorites, create custom graphic shopping lists, or unlock digital coupons.
Facebook users can view highly immersive content on a Flash tab design that features two new broadcast spots, and their related fourteen decadent recipes. Each recipe comes with tasty photos, step-by-step instructions, baking tips, and baker’s club interviews. There are also two “making of QR cake” videos.
As if that isn’t enough, five online ad banners in a myriad of shapes and sizes drive traffic to the sites. One of which contained a QR code comprised of over 900 chocolate and lemon cupcakes!
Sure, I gained a few pounds working on this project. But that’s the way I roll. Dough. Or is that batter? Oh, whatever! Please pass the cake pops!!
July 27th, 2009 § comments
In these stylized expanding video banners, users can explore three Lexus innovations per vehicle via hot spots and a building block nav. Featuring the entire Lexus fleet of twelve vehicles, these banners function more like a microsite. One of the many click-thru destinations is the Lexus Innovation section of Lexus.com.
300×250 expanding,
728×90 expanding,
160×600 expanding,
Don’t forget to rollover to explore Lexus technology so you can see my nifty transparent block wipe transitions.
April 23rd, 2008 § comments
In these stylized expanding banners for Lexus Innovation, you can attempt to park the car. Good luck with that! (nod, nod, wink, wink).
Don’t forget to mouseover to expand.
April 20th, 2008 § comments
A little while ago, I did some interactive expanding ad banners for XM Nav Traffic with live traffic updating on the latest Lexus vehicles. You might run into the ads on some car enthusiast sites, or you can check out the message board, lederboard or skyscraper here. When the banner expands you can play with the sonar map to control the speed of travel. Some really cool randomizer programming makes the pretty shapes fly by. Fun stuff.
Wish I had XM Nav Traffic with live traffic updating on my car!
June 29th, 2007 § comments
If you happen to visit ABC to view re-runs of Lost using their amazing Streaming Player, you may happen upon some of the new Lexus branding ads I designed for Team One Advertising. Or you can TURN YOUR SOUND UP and use the following links:
1) Dominoes
2) Molecules
3) Soundwaves
4) Spectrum
My favorite part of the project was working with brilliant electronic composer Kasson Crooker on the scoring/sound design. Its not often I get to have sound on internet advertising, and working with Kasson was sheer pleasure.
If you do find yourself looking at these ads on the ABC site, please make sure to interact with them for a bit before you resume your television show!
May 31st, 2007 § comments
Here is some digital advertising I’ve art directed for Lexus in the last couple of years.
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Innovation Full Line Expanding Video Banners
Innovation Expanding Video Banners
ABC Brand Pods with Audio and Video
ABC Expanding Video Banners
XM Nav Traffic Expanding Banners
LSh Ad Units
Yahoo Hybrid Owners Forum
ES Senses Banners
ES Style Banners
ES Satisfy Banners
The Week Magazine – Earth Week Edition
ES Mother’s Day MSN Roadblock – Email Mother’s Day Card Generator
RX Hybrid Banners
BYL Engineering Puzzle Banners
GS Practice
GS Speed Bumps
GS Rocket
GS Stocks
GS Prelaunch 12k GIF banners
RX Thundercloud Edition
CPO Between New And Used
CPO Can’t Tell Difference
CPO Fine Line
CPO Vice-Versa
CPO Cars.com Eyeblaster
April 12th, 2006 § comments
Within the tiny ES Mother’s Day MSN Roadblock Banner, users could generate a beautiful rich email featuring flowers, with a personalized message to mom, and only minimal branding by Lexus. Tastefully done, this roadblock ran all Mother’s Day weekend, and generated over eighty thousand emails. A nice way for Mom to start her day, and a very nice thing for Lexus to do. More images after the click.
