Moontoast Social Ads

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Moontoast Social Ads – like this one I created for Kia Sorento – show up in the Facebook timeline or Twitter feeds. Is this the future of social advertisement? Supposedly function in iOS as well, but I have yet to see that work.

Click image above to see the Moontoast ad.

2014 Kia Sorento Super Bowl YouTube Masthead + MSN Takeover Video Ad Units

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Click image above to see YouTube Masthead unit.

The spectacular 2014 Kia Sorento Super Bowl spot “Space Babies” has arrived, and with it yesterday, two high-impact full-width video units I created for the YouTube and MSN homepages.

Each takeover starts with an eye-grabbing :15 teaser spot that ends with the prompt “View our Big Game commercial”. It then resolves to an interactive banner with cute space babies popping on mouseover, and a YouTube embedded player featuring the entire :75 YouTube exclusive spot. Clicking through sends you to the custom Kia YouTube brand channel (below) where you can learn more about all of the Sorento’s great features, and download wallpaper for your mobile or desktop devices.

Click image below to go to youtube.com/kia

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Sample wallpaper image.

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Here’s a little video capture of the live experience on MSN.

Experience it yourself. Here is a link to the site archive on This Moment’s servers.

Duncan Hines “Bake On” Mobile Web, Facebook Tab and Online Ads

BBDO needed integrated concepts and designs for their first project with new client, Duncan Hines. I put on my Speedshape baking hat, and rolled out a complete digital campaign that included Mobile Web, Facebook Tab and Online Ad Banners.

Mobile users can capture QR codes in Broadcast, Print, or Online Ads to access exclusive content on supported devices like iPhone, Android or Blackberry. Once inside, users can view recipes with beautiful dessert photography, save favorites, create custom graphic shopping lists, or unlock digital coupons.

Facebook users can view highly immersive content on a Flash tab design that features two new broadcast spots, and their related fourteen decadent recipes. Each recipe comes with tasty photos, step-by-step instructions, baking tips, and baker’s club interviews. There are also two “making of QR cake” videos.

As if that isn’t enough, five online ad banners in a myriad of shapes and sizes drive traffic to the sites. One of which contained a QR code comprised of over 900 chocolate and lemon cupcakes!

Sure, I gained a few pounds working on this project. But that’s the way I roll. Dough. Or is that batter? Oh, whatever! Please pass the cake pops!!

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Mobile Platforms

Lexus Innovation Full Line Expanding Video Banner

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In these stylized expanding video banners, users can explore three Lexus innovations per vehicle via hot spots and a building block nav. Featuring the entire Lexus fleet of twelve vehicles, these banners function more like a microsite. One of the many click-thru destinations is the Lexus Innovation section of Lexus.com.

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Don’t forget to  rollover to explore Lexus technology  so you can see my nifty transparent block wipe transitions.

Lexus Innovation Expanding Banner

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In these stylized expanding banners for Lexus Innovation, you can attempt to park the car. Good luck with that! (nod, nod, wink, wink).

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Don’t forget to mouseover to expand.

Lexus XM Navigation Banners

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A little while ago, I did some interactive expanding ad banners for XM Nav Traffic with live traffic updating on the latest Lexus vehicles. You might run into the ads on some car enthusiast sites, or you can check out the message board, leaderboard or skyscraper here. When the banner expands you can play with the sonar map to control the speed of travel. Some really cool randomizer programming makes the pretty shapes fly by. Fun stuff.

Wish I had XM Nav Traffic with live traffic updating on my car!

ABC Brand Pods

If you happen to visit ABC to view re-runs of Lost using their amazing Streaming Player, you may happen upon some of the new Lexus branding ads I designed for Team One Advertising. Or you can TURN YOUR SOUND UP and use the following links:

1) Dominoes
2) Molecules
3) Soundwaves
4) Spectrum

My favorite part of the project was working with brilliant electronic composer Kasson Crooker on the scoring/sound design. Its not often I get to have sound on internet advertising, and working with Kasson was sheer pleasure.

If you do find yourself looking at these ads on the ABC site, please make sure to interact with them for a bit before you resume your television show!

Lexus ad banner links

Here is some digital advertising I’ve art directed for Lexus in the last couple of years.

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Innovation Full Line Expanding Video Banners

Innovation Expanding Video Banners

ABC Brand Pods with Audio and Video

ABC Expanding Video Banners

XM Nav Traffic Expanding Banners

LSh Ad Units

Yahoo Hybrid Owners Forum

ES Senses Banners

ES Style Banners

ES Satisfy Banners

The Week Magazine – Earth Week Edition

ES Mother’s Day MSN Roadblock – Email Mother’s Day Card Generator

RX Hybrid Banners

BYL Engineering Puzzle Banners

GS Practice

GS Speed Bumps

GS Rocket

GS Stocks

GS Prelaunch 12k GIF banners

RX Thundercloud Edition

CPO Between New And Used

CPO Can’t Tell Difference

CPO Fine Line

CPO Vice-Versa

CPO Cars.com Eyeblaster

If you have a cool banner to share, send me a link in the comments.

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