March 25th, 2012 § comments 0
This is an amazing performance that I recorded on the second night of the MI Golden Years reunion. As you can see I was in the front row, and had a nice view of Martino’s amazing finger work. Pianist Djangirov was born in 1987, and Pat Martino 1944. Two astounding virtuosos born generations apart.
Here is a link to all of the videos I shot of reunion performances.
February 2nd, 2012 § comments 0
Super Bowl Ad Spoiler Alert!
Below are a few god words about our latest work at DNG, and my personal labor of love “Five Hours of Adriana Lima” (seen above). All of this organically generated buzz with no seeding, and no media dollars. Simply upload a video of smokin’ hot Brazilian super model Adriana Lima in a bikini waving a flag in super slo-mo for 5 straight hours.
“The ultimate in Super Bowl ad teasers”
“You’ve already seen all the Super Bowl ads. Just watch this for five hours on Sunday.”
“The title is pretty self-explanatory. To build up hype for its Super Bowl commercial, Kia apparently decided the 15-second teasers all over broadcast television weren’t enough. Presenting: Five full hours of Adriana waving a flag in slow-motion. We only have the first 10 minutes. For the whole thing, go on YouTube. You pervert.”
As Creativity “Pick of the Day” we actually beat out last year’s ad poll winner Volkswagon, who posted their Super Bowl spot the same day.
“Kia makes one of the smartest marketing moves we’ve seen this year.”
“Honestly, we could watch supermodel Adriana Lima sleeping, but when we spotted Victor Secret’s angel waving a the racing flag for Kia, we knew we needed more. Thankfully, the carmaker’s marketing teams have a viral bone inside them, and they released something really amazing: five hours of Adriana waving a flag wearing a bikini and high-heels.”
“Yes, 5 Hours. Well done Kia, well done.”
“Kia is on a roll. … And now they’ve had the marketing genius to stick Adriana Lima in front of a camera and wave a flag… for FIVE hours. OK, it’s not 5 hours as it’s slowed down film, but still it’s a long fucking time. Is 5 hours too much time to watch a supermodel wave a flag around in a swimsuit and high heels? Who are we to judge — we give it to the people, and let them decide. On that note, we present Because We Love You, vol 59: Adriana Lima Waving a Flag For 5 Hours For No Reason At all…”
Video of the day.
“Calling, Don Draper. Has Madison Ave. run out of ideas? Might this “campaign” be so bizarre that it is actually genius? It’s like Bill Viola without the pathos or art. With that said, I’ve seen a lot worse. I would also like to meet the person who actually sits there and watches all five hours.”
“Kia just published the longest Super Bowl Ad teaser in history. 5 Hours of Adriana Lima is just that. You see sexy supermodel Adriana Lima waving a flag for 5 hours. The video is extremely hypnotizing. I am not sure if it is the beauty of Adriana Lima or the slow motion.
The video is an extremely extended version of the Kia Super Bowl 2012 Ad Teaser. The camera angle is changing throughout the 5 hours, in case you have the time to watch.”
“Four hours, fifty-nine minutes and 30 seconds more flag waving that is strictly necessary.”
“The original Super Bowl spot from Kia, “A Dream Car. For Real Life” isn’t bad at all and features some great cameos. But, actually creating a 5 hour clip of Adriana Lima’s cameo and putting it on YouTube is brilliant.”
November 17th, 2011 § comments 0
Here’s the Kia Soul Shuffle Slam Showdown featuring LMFAO and Quest Crew that we shot in Riverside, CA on Oct. 30. There were thousands of bystanders outside the police barricade that cheered after every take. Now that is Rock N Roll.
Combined views of the versions on YouTube are at 121,747 after 7 days.
Combined views of the versions on YouTube are at 438,981 after 2 weeks.
Based on the original YouTube viral video with over 7m views by KJ92508. This video was featured on every major news network, including CNN and MSN.
What do you think? Here is the site archive.
September 20th, 2011 § comments 0
Dance your pants off for a shot at winning $10,000!. But seriously, keep your pants on.
Can’t get enough dancing hamsters? Check out David & Goliath’s multi-platform Kia Soul Shuffle Slam contest on YouTube and Facebook. What the heck? Check it on your mobile device. It’s everywhere, babies.
August 27th, 2011 § comments 0
The Kia Soul hamsters are kicking ass again with a fun and uplifting message. Making me proud to work at DNG! Uploaded Friday morning, it’s already up to 86,000 views. Share it with your friends.
[ as of Feb 2012, over 14 million views ]
July 20th, 2011 § comments 0
BBDO needed integrated concepts and designs for their first project with new client, Duncan Hines. I put on my Speedshape baking hat, and rolled out a complete digital campaign that included Mobile Web, Facebook Tab and Online Ad Banners.
Mobile users can capture QR codes in Broadcast, Print, or Online Ads to access exclusive content on supported devices like iPhone, Android or Blackberry. Once inside, users can view recipes with beautiful dessert photography, save favorites, create custom graphic shopping lists, or unlock digital coupons.
Facebook users can view highly immersive content on a Flash tab design that features two new broadcast spots, and their related fourteen decadent recipes. Each recipe comes with tasty photos, step-by-step instructions, baking tips, and baker’s club interviews. There are also two “making of QR cake” videos.
As if that isn’t enough, five online ad banners in a myriad of shapes and sizes drive traffic to the sites. One of which contained a QR code comprised of over 900 chocolate and lemon cupcakes!
Sure, I gained a few pounds working on this project. But that’s the way I roll. Dough. Or is that batter? Oh, whatever! Please pass the cake pops!!
January 21st, 2011 § comments 0
If you have a few minutes — okay, more like 18 minutes, check out this thorough tutorial that Drum Workshop (DW) made for the new Kitbuilder 2.0 web app that I designed and directed — completely built in HTML5.
Coinciding with this January’s NAMM show, Drum Workshop and Speedshape launched a first of its kind web app that allows drum enthusiasts to build their own custom kits — KitBuilder 2.0.
Supported on various browsers and mobile devices including touch devices like iPhone and iPad, Kitbuilder 2.0 allows for users to visualize a myriad of beautiful drum and hardware finishes using three archetype sets, or customize a photographic overhead kit schematic using templates of some of the world’s most popular drummers such as Tommy Lee, Dave Grohl, Neil Peart, Sheila E. or Steve Perkins. Thousands of images and models offer limitless possibilities of drums, hardware, pedals, accessories, finishes, assorted patterns, finishes and color combinations.
Based on DW’s patented SSC technology, users can sample and compare different sound variations, download images of their personalized drum kits for wallpaper, easily share with friends via Facebook, Twitter and TinyURL, generate a quote and then pick-up their new set from a list of DW Drum dealers. All mobile-friendly HTML5 compliant. No sheisse.
So whip out your ipad, but when you’re done, make sure to share your custom DW kit on Facebook or Twitter.
November 20th, 2010 § comments 0
Speedshape and BBDO New York set forth to make a positive impact on the global environment in a recent collaboration with GE and Flickr on a new website using personal photos for charitable donations — designed and directed by moi.
The Ecomagination Photo Project is a first-of-it’s-kind 3D Flickr photo gallery allowing users to upload and tag photos that represent Wind, Water and Light, then share via Facebook and Twitter. And when I say 3D, I mean that actual Flickr photos are dynamically loaded and displayed in three separate 3D environments.
Every eligible Wind, Water and Light photo uploaded helps to reach the goals: 4.8 million gallons of clean water through the building of fresh water wells. 1.7 million hours of solar power through the donation of solar lanterns in east Timor. And 45,000 kW hours of energy created through small-scale wind turbines that will power health clinics in Rural Peru.
I’m proud to report that in only a few short weeks all of the goals have been reached. That’s what I would call a successful philanthropic campaign. Why not go visit the Ecomagination Photo Project to have a look at all of the photos?
While you’re there, search for my contributions via username nelsdrums.
August 30th, 2010 § comments 0
Just in case you were wondering what I’ve been up to lately, here’s a compilation of some of our best digital work. All neatly packaged in a dynamic reel that totally rocks.
When you watch this, keep one thing in mind: All is computer generated imagery, except for people — which were real. At least, most of them were.
August 21st, 2010 § comments 0
A five minute cut down of the Lexus “Dark Ride” project we completed visual effects for at Speedshape has been added to the L Studio website (another project I concepted while freelancing at Team One). While you’re watching, keep in mind that all exterior shots of the vehicle have been tracked and replaced with CG, and all action interior driving sequences were shot with a buck on a green screen stage.
