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Video of the 2006 Lexus IS launch in Times Square. Photos were uploaded by the Lexus street team via mobile phone and displayed on the Reuters jumbo electronic billboard. The animated display was done without any photographs or video of the vehicle!

Over seventy thousand photos were also uploaded via the website. All of the photos were put together into daily builds to complete the giant photo mosaic of the Lexus IS. You could even search the photo mosaic for your own uploaded images. Or email their location to a friend.

You can also find some stills of the event in my portfolio slideshow.

Addendum 1: People have been posting their experiences. YouTube1, YouTube2, YouTube3

Addendum 2: This campaign was the featured example of SISOMO (SIght SOund MOtion = The future of advertising) in the book The Lovemarks Effect by Kevin Roberts, CEO of Saachi & Saachi Worldwide. It is also featured in the SISOMO section of Kevin Roberts Website.

As a big “Thank You” for twelve years of support, Urban Family Dog is making the entire 45 minute video of our anniversary show available for FREE from the iTunes music store. Just click this link to get the Urban Family Dog – Twelfth Anniversary Concert into your iPod. If that doesn’t work for you, try one of the other links at the bottom of this recent UFD Kennelclub Newsletter.

Or you can just watch it here.

Don’t have iTunes? Check us out on YouTube. Watch the entire Twelfth Anniversary Concert in streaming video.